Meta and Google Ads that count every sale
Fix the tracking first, then spend where it pays.
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What does Meta and Google Ads management include?
Meta and Google Ads management means planning, building, running and improving paid campaigns on Facebook, Instagram, Google Search, Shopping, YouTube and Performance Max. At Sygze it starts with an audit of your tracking, because most of the wasted ad spend we see comes from campaigns that can't see which ads are making sales.
Why we fix tracking before spending a dollar
The most common problem we find in ad accounts is not bad ads. It's bad measurement. Across retail, fashion and service accounts we've audited, we keep finding the same mistakes:
- Google Ads conversions recorded at $0 value, so Smart Bidding has nothing to aim for.
- Page views counted as conversions, making results look far better than they are.
- Important goals set as Secondary instead of Primary, so bidding ignores them.
- No Meta Pixel on the website, or a Pixel with no Conversions API, so iOS purchases go missing.
- Performance Max quietly buying your own brand searches that you'd have won for free.
Fixing these usually improves results before anything else changes. Every new ads client starts with a tracking audit and fix.
What's included
- Account and tracking audit across Google Ads, Meta Ads Manager, GA4 and Google Tag Manager.
- Conversion setup: Meta Pixel and Conversions API, Google Ads conversions with real values, GA4 key events, and Shopify integrations.
- Campaign structure built around your goal: sales, leads or calls.
- Audience strategy: prospecting, retargeting and lookalikes, plus location and diaspora targeting where it fits.
- Creative direction: ad angles, hooks and formats, with statics and video from our content team if you need them.
- Testing and optimization each week: budgets, bids, audiences and creative.
- Monthly reporting in plain language: spend, results, cost per result and what we're changing.
How it works
- Audit. We review your accounts and tracking and send you a list of what's broken and what it's costing.
- Fix and plan. We repair tracking, agree goals and budget, and build the campaign plan.
- Launch. Campaigns go live with several creatives per ad set so the platforms can find winners.
- Learn and scale. We cut what doesn't work, move budget to what does, and raise spend gradually (around 15 to 20 percent every few days) so campaigns don't reset their learning.
Meta ads or Google Ads: which should I start with?
Start with Google Search if people already search for what you sell; you're catching existing demand. Start with Meta if your product needs to be seen to be wanted, like fashion, beauty, home goods or food. Many stores end up using both: Meta to create demand and Google to capture it. We'll recommend one to start with based on your product and budget.
How much does it cost?
Google and Meta ads management is included in Growth Engine at $1,899 a month, together with social content and SEO. If you only need ads, we quote after a free audit of your accounts, based on how many platforms and campaigns you run. Ad spend is paid directly to Meta or Google and is never part of our fee. See the packages. For market prices and what drives them, read our guide: How much Google and Meta Ads management costs.
Who is it for?
- E-commerce and Shopify stores that want purchases tracked properly and campaigns optimized for sales.
- Brands selling across borders, such as South Asian fashion labels selling to diaspora customers in the US, UK and Gulf.
- Lead-driven service businesses that need calls and form fills, not clicks.
- Local businesses that want more followers, calls and visits from their area.
What results can I expect?
The first two to four weeks are a learning period while the platforms gather data. Tracking fixes can improve reported results quickly, but real gains in cost per sale usually show from the second month as campaigns settle and creative testing pays off. We'll share early signals honestly, including when something isn't working.
What we need from you
Admin or partner access to your Meta Business Manager, Google Ads, GA4 and Tag Manager (or Shopify), a monthly ad budget on your own payment method, and product or service details including margins, so we can set sensible targets.
Get started
Send us a WhatsApp message with your website and which platforms you run ads on now. We'll start with a free look at your tracking and tell you what we'd fix first.
Meta & Google Ads questions.
Something not here? Ask me on WhatsApp and a real person on the team replies.
How much should I spend on Meta or Google ads?
Enough for the platform to learn, which for most small stores means at least $15 to $30 a day per campaign. We'll recommend a starting budget for your goal and only suggest increasing it once results hold for a week or more. Ad spend is paid directly to Meta or Google.
Is ad spend included in your fee?
No. Our fee covers strategy, setup, creative direction, management and reporting. Your ad budget goes straight to Meta or Google on your own card, so you always see exactly what was spent.
Should I use the Traffic or Sales objective on Meta?
For an online store, use Sales with the purchase event. Traffic finds people who like to click; Sales finds people likely to buy. Sales only works if your Pixel and Conversions API are recording purchases correctly, which is why we check tracking first.
Do you work in my ad account or yours?
Always yours. You own the account, the data and the history. We get partner or manager access, and you can remove it any time.
Can you guarantee a return on ad spend?
No honest agency can guarantee ROAS. We guarantee correct tracking, clear structure, regular testing and straight reporting, and we'll tell you early if the numbers suggest a different channel would work better.
Related services
Ask about Meta & Google Ads by email
Prefer email to WhatsApp? Tell us what you need and we'll reply with next steps and a price within one business day.
- contact@sygze.com
- +1 (307) 449-2997
- Reply time
- Within one business day
Tell Ziggy what you're building.
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Not ready to chat? Get a free 10-minute audit of your ads, social or website. Or score your marketing in 2 minutes.
