| Social media | Instagram and Facebook, 12 custom posts and 4 reels a month, content calendar, captions, hashtag and audience research | 3 platforms, 20 posts and 8 reels a month | Custom content and video across your channels |
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| Community management | Comment and DM replies on weekdays | Comment and DM replies on weekdays | Included |
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| Google and Meta ads | Not included | Ads management on Google and Meta | Included |
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| Tracking | Not included | Conversion tracking set up and tested (Meta Pixel, Google Analytics 4) | Attribution and advanced analytics |
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| SEO | Not included | SEO audit, on-page fixes and Google Business Profile | Included |
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| Email and CRM | Not included | Not included | Email and CRM automation |
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| Strategy | 30-minute monthly strategy call | Bi-weekly strategy calls | Weekly strategy sessions, plus quarterly brand and competitor audits |
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| Reporting | Monthly report | Live reporting dashboard | Live dashboard and monthly review |
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