NazJunaid
ROAS from 3.6 to 16.5 for a luxury label 7,000 miles away
NazJunaid sells South Asian luxury wear to diaspora customers in the US. We audited the brand, wrote a 90-day operating plan, built an AI model photoshoot pipeline with garment-accuracy checks and set up the email flows that recover lost orders.
Want this for your brand?The redesign concept
The challenge
Big social following, high order value, very few sales. Tracking was broken, the store converted a fraction of its visitors and returns had spiked. Customers buying formal and wedding wear from overseas need to trust that what arrives matches the photo.
What we did
- Ran a full digital audit and scored the brand, then turned it into a 26-page, 90-day execution roadmap timed to wedding season.
- Studied three category leaders on Instagram and found influencer collaborations out-performing owned brand posts by a wide margin, which reshaped the content plan.
- Built an AI model photoshoot pipeline that dresses consistent models in real inventory, with a hard garment-fidelity QC step aimed at the returns problem.
- Launched purchase-optimized Meta campaigns for the US diaspora and planned UK and Gulf expansion.
- Built Shopify Email flows: abandoned cart and post-purchase thank-you, in custom Liquid.
What we delivered
Results
- 3.6 → 16.5Return on ad spend
- +10% in 45 daysFollower growth
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