LeFleuriste
ROAS up from 2.1 to 4.3 after fixing the ad leaks
Québec's online florist was paying for Google and Meta ads that couldn't see what they were selling. We audited every channel, fixed the measurement, rebuilt the campaigns and gave the brand a bilingual social calendar.
Want this for your brand?
The challenge
LeFleuriste sells flowers online in French and English, with demand that spikes around holidays, weddings and sympathy orders. Ads were running on Google and Meta, but the numbers coming back weren't trustworthy, so nobody could say which spend was working. Organic social had stalled.
What we did
- Ran a live cross-platform audit across GA4, Google Search Console, Google Ads and Meta Business Suite.
- Rebuilt conversion tracking so purchases are counted as purchases, with real order values, and set the right goals as Primary.
- Restructured Search and Performance Max so branded searches stop being bought twice and budget isn't stuck on one keyword.
- Wrote 30-day social calendars in French (Canada) and English, built around Québec moments like Saint-Jean and Canada Day.
- Designed a cleaner checkout state to reduce drop-off at payment.
What we delivered
Results
- 2.1 → 4.3Return on ad spend (Jun–Sep 2026)
Tell Ziggy what you're building.
One message gets you a real person, a few smart questions and a plan.
Not ready to chat? Get a free 10-minute audit of your ads, social or website. Or score your marketing in 2 minutes.
