Martin's Metal Supply
6x more Google search appearances in the first 30 days
A Lafayette, Louisiana metal roofing and building supplier wanted contractors and homeowners to find it first on Google, Maps and AI assistants. After 30 days of technical SEO and search-focused page work, monthly Google search appearances rose from 1,030 to 6,400, and the business ranks in the top 3 on Google Maps for its core Lafayette metal roofing searches.
Want this for your brand?The challenge
Martin's had recently changed its name from Home Roofing, and Google was still catching up. The site appeared in search mostly on pages 4 to 9, few people clicked through, and its pages didn't each target a clear search. For a local trade business, that means losing jobs to whoever shows up first.
What we did
- Fixed the technical foundation: metadata, schema markup, internal links and indexing.
- Matched each main page to one money search, such as metal roofing panels, custom trim and roll-up doors in Lafayette.
- Wrote answer-first content on a few high-value topics for Google and AI assistants, with no mass-produced city pages.
- Managed the Google Business Profile, and ran follower ads to grow the brand's social page.
- Set up monthly reporting from Search Console and Analytics so every change can be measured.
What we delivered
Results
- 1,030 → 6,400Google search appearances, 28 days (Oct 5–Nov 1 vs previous 28 days)
- 22 → 38Clicks from Google search, same periods
- Top 3Google Maps, core Lafayette metal roofing searches
- 4 → 9Calls, forms and directions from Google visitors, month on month
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