SilverSafe.ai
Making a scam-protection brand people trust before launch
SilverSafe.ai is building SAM, a 24/7 phone and text companion that helps older adults spot scams. We built the brand's PR and social strategy, an AI-video production pipeline with no filming, and a 10-email onboarding flow for seniors and the families who buy for them.
Want this for your brand?The challenge
Trust is the whole product. The brand had to speak to two audiences at once: adults 55+ who need clear, calm education, and the adult children and caregivers who make the purchase. Everything had to be produced without a camera crew and without overpromising before launch.
What we did
- Built a phased PR and social strategy (Assess, Roadmap, Activate, Grow) and a 6-month roadmap.
- Split the channels by audience: Facebook and YouTube Shorts educate seniors; Instagram and TikTok speak to caregivers.
- Made every reel about a specific scam (bank impersonation, family emergency) so the evidence is the hero, not the product.
- Set up an AI production stack (Veo 3, Seedance, After Effects) and AI-presenter UGC, so a full weekly quota ships with zero filming.
- Wrote a 10-email onboarding flow in Brevo for a mixed senior and caregiver list.
What we delivered
Results
- 3 reels · 2 posts · 3 infographicsWeekly production quota
Tell Ziggy what you're building.
One message gets you a real person, a few smart questions and a plan.
Not ready to chat? Get a free 10-minute audit of your ads, social or website. Or score your marketing in 2 minutes.
