C2 Peptides
Sales up 87% in 90 days, with podcasters and affiliates signed as partners
C2 Peptides runs a monthly content retainer with us: 20 unique posts a month across statics, reels and carousels, a founder content plan, Shopify email flows and a sponsorship media kit for podcasts.
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The redesign concept
The challenge
A compliance-sensitive category where every claim is checked, and an audience that wants proof. The brand needed steady, original content every week plus a way to get in front of podcast audiences without making claims it can't back.
What we did
- Set a fixed weekly rhythm: 2 statics, 2 reels, 1 carousel, with every month's content written fresh.
- Planned founder-led content so the brand has a face.
- Built a 30-day returning-customer email flow in Shopify Email.
- Worked on the store's Google search visibility alongside the content, so more shoppers find the brand on their own.
- Produced a branded media kit with sponsorship guidelines and batch-level certificates of analysis for podcast partners.
- Ran partner outreach with the media kit and signed podcasters and affiliates to promote the brand.
What we delivered
Results
- +87%Total sales, last 90 days vs previous 90
- +54%Orders, same periods
- +36%Store conversion rate, same periods
- +15%Store sessions, same periods
- 581Clicks from Google search (3 months to Nov 1, 2026)
- 31,600Google search impressions, same period
- 200+Searches where the store ranks on Google's first page
- Podcasters and affiliatesPartners signed
- 20Posts delivered per month
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