The Challenge
FlowersEzGo needed to shift consumer perception from traditional cut flowers to living plant gifts — a category with lower awareness but higher repeat purchase potential.
Our Approach
We developed a warm, lifestyle-focused creative direction featuring product photography in natural home settings. The campaign paired benefit-driven copy with scroll-stopping visuals and a clear "Shop plants" CTA optimized for Instagram bio traffic.
Results
3.2xEngagement rate increase
47%Higher click-through on plant posts
2.1xBio link conversions
Services Used